Privacy Policy

Last updated: April 2026

1. Introduction

This Privacy Policy explains how James Smith and Son Ltd (“we”, “us”, “our”) collects, uses, and protects your personal data when you interact with us, including when you visit our website, make a purchase, or use our services.

We are committed to handling your personal data responsibly and in accordance with UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are (Data Controller)

James Smith and Son Ltd is the data controller responsible for your personal data.

Registered in England and Wales
Company registration number: 00561912

Registered address:
114 Manchester Road
Southport
Merseyside
PR9 9BJ

Email: sales@smithstv.co.uk

3. The Personal Data We Collect

We may collect and process the following categories of personal data:

Identity Data
Name, title, date of birth (where provided)

Contact Data
Billing address, delivery address, email address, telephone numbers

Transaction Data
Details of products and services purchased, including manufacturer, model, serial number, and purchase history

Financial Data
Payment details are processed securely by third-party providers. We do not store full card details.

Technical Data
IP address, browser type, device information, and how you use our website

Marketing Data
Your preferences in receiving marketing communications from us

4. How We Collect Your Data

We collect personal data in the following ways:

• Directly from you, for example when you:
  • Place an order
  • Request a service or installation
  • Contact us by email, phone, or webchat
• From third parties, including:
  • Manufacturers (for warranty registration or service updates)
  • Finance or payment providers
• Automatically, through cookies and similar technologies when you use our website

5. How We Use Your Personal Data and Lawful Bases

We use your personal data only where permitted by law. The main lawful bases we rely on are:

Contractual Necessity

To:

• Process and deliver your orders
• Arrange delivery, installation, repairs, and collections
• Provide after-sales support

Legal Obligation

To:

• Comply with tax, accounting, and consumer protection laws
• Respond to lawful requests from authorities

Legitimate Interests

To:

• Operate and improve our business and services
• Manage customer relationships and support enquiries
• Prevent fraud and protect our business
• Maintain accurate records

Where we rely on legitimate interests, we ensure that these are balanced against your rights and freedoms.

Consent

To:

• Send marketing communications (email, SMS, or telephone where applicable)

You can withdraw your consent at any time.

6. How We Share Your Personal Data

We may share your personal data with trusted third parties where necessary, including:

• Delivery and logistics providers
• Manufacturers (for warranty registration, repairs, product updates, or safety recalls)
• Warranty and service providers
• Payment processors and finance providers
• IT systems and software providers
• Credit reference agencies (where applicable)
• Debt recovery agencies (for unpaid accounts)
• Law enforcement or regulatory authorities where required

Some third parties act as data processors on our behalf, while others act as independent data controllers.

We require all third parties to respect the security of your data and to process it in accordance with applicable law.

7. International Transfers

We do not routinely transfer your personal data outside the UK.

Where this is necessary, we ensure appropriate safeguards are in place, such as adequacy regulations or approved standard contractual clauses.

8. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purposes it was collected, including:

• Up to 6 years for tax, accounting, and legal compliance
• For the duration of product warranties and service records
• Longer where required to establish, exercise, or defend legal claims

9. Your Data Protection Rights

Under UK data protection law, you have the following rights:

• The right to be informed about how your data is used
• The right to access the personal data we hold about you
• The right to request correction of inaccurate or incomplete data
• The right to request erasure of your data, where applicable
• The right to restrict processing
• The right to data portability
• The right to object to processing
• Rights in relation to automated decision-making and profiling

To exercise any of your rights, please contact us at:
sales@smithstv.co.uk

Where processing is based on consent, you may withdraw that consent at any time.

10. Automated Decision-Making

We do not carry out automated decision-making or profiling that produces legal or similarly significant effects on individuals.

11. Marketing Communications

We will only send you marketing communications where you have given your consent or where otherwise permitted by law (for example, in line with “soft opt-in” rules).

You can opt out at any time by:

• Clicking the unsubscribe link in any marketing email
• Contacting us directly

12. Cookies and Website Tracking

Our website uses cookies and similar technologies to:

• Ensure the website functions correctly
• Improve your browsing experience
• Analyse website traffic and usage

We use:

• Essential cookies, which are required for the operation of the website
• Non-essential cookies, such as analytics and marketing cookies

Non-essential cookies are only used where you have provided your consent via our cookie banner.

You can manage or withdraw your consent at any time through your browser settings or our website cookie preferences.

13. Third-Party Links

Our website may include links to third-party websites.

We do not control these websites and are not responsible for their privacy practices. We recommend reviewing their privacy policies separately.

14. Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures, including:

• Secure systems with restricted access
• Encryption (HTTPS)
• System monitoring and access controls

15. Data Breaches

We have procedures in place to detect, investigate, and report personal data breaches.

Where required, we will notify affected individuals and the Information Commissioner’s Office (ICO).

16. Complaints

If you have any concerns about how we handle your personal data, please contact us in the first instance so we can investigate and resolve the issue.

You also have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner’s Office (ICO)
Website: https://www.ico.org.uk

17. Changes to This Policy

We may update this Privacy Policy from time to time.

The latest version will always be published on our website.

18. Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact us:

Email: sales@smithstv.co.uk

Address:
114 Manchester Road
Southport
Merseyside
PR9 9BJ