LG 50UR91006LA LED 4K Ultra HD HDR Smart TV

Premium style and picture meets compact design
The LG UR91006LA is the perfect TV for when you want first-rate picture quality but in a compact and stylish design. LG’s Local Dimming and powerful processing technology deliver high contrast, natural images that are packed with detail. Thanks to the award-winning webOS Smarts, this LG is ahead of the game with easy to access streaming services, too.

Local Dimming for enhanced contrast
The LG UR91006LA uses Local Dimming for enhanced contrast. By dimming particular zones within the picture, superior contrast is achieved between light and dark sections of the picture. This improved contrast gives you a more natural, lifelike picture, with improved depth. Local Dimming also helps flesh out detail, making the most of this TV’s 4K HDR resolution.

Optimal detail, with HDR
With HDR compatibility, this LG TV maximises media content, giving you the very best levels of detail. Compatible with HDR10 and HLG, this LG TV finds detail, even within the darkest areas of the screen, giving you a clearer insight into movies and a gaming advantage with your console.

See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

Game Optimiser for enhanced play
More than just a winner with movies, this LG is the gamers’ choice, too. LG’s Game Optimiser utilises an enhanced gaming menu, giving you quick access to important settings. A selection of game genre presets, including one for sports games for example, tailor the image to suit the game type. Compatible with HGiG Mode and ALLM (Auto Low Latency Mode), it’s optimised for HDR format gaming and delivers smooth game play.

Enhance the audio with Sound Mode Share
Tapping into the powerful Alpha 5 (Gen 6) processor, LG’s Sound Mode Share function combines the audio systems from this TV and a compatible LG soundbar. The result is optimised sound with crystal-clear dialogue combined with explosive sound effects and punchy soundtracks.

Smart TV made simpler, with webOS 23
Widely regarded as one of the best smart TV platforms, LG’s webOS system continues to be the system to beat. The latest webOS 23 is easier to use with new Quick Cards folders. These group related content together, making it easier to find the app or source you’re looking for. Recommendations and favourite apps feature on the home screen and are now bespoke to individual users for a more personal interface.

The hub of your home entertainment – with voice control
Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG TV and quickly access the entertainment you’re looking for.