Impeccable 4K OLED Screen
Organic LED tech fuses with 4K resolution for superior contrast, colour and clarity. OLED pixels are self-lighting, meaning that they can switch on-and-off individually, for the deepest blacks and super-bright whites. Compared to regular LED screens, LG`s panel adds an extra white sub-pixel, delivering ultra-fine gradation and a true-to-life colour palette.
4K Cinema HDR with Dolby Vision
HDR deepens your view and shows shades previously unseen in home entertainment. Expanding light, dark and every colour in between to extraordinary new levels, this model`s picture gets closer to real life. LG`s 4K Cinema HDR supports multiple HDR formats including Dolby Vision, Advanced HDR by Technicolor and HDR10 Pro.
4K Ultra High Definition
This 77” screen has four times the number of pixels than 1080p Full HD TVs, delivering stunning realism, natural motion and incredible detail.
Perfect Colour on Perfect Black: thanks to the OLED screen`s self emitting pixels, colour representation is lifelike and wide-ranging, on a background of perfect blacks and rich detail, even in dark shades.
Alpha 9 Gen 2 Processor: Powered by advanced AI, LG’s intelligent processor delivers a premium OLED picture, optimising picture and sound, whatever you’re watching.
Dolby Atmos Sound: immersive Dolby Atmos places sound within three dimensions for an enveloping soundscape, with you at the centre. Coupled with Dolby Vision HDR, it`s a fully cinematic experience.
Thinq AI: bringing the intelligence and convenience of voice interaction to the living room, this Thinq AI TV can listen, think and respond to your questions.
4K High Frame Rate via HDMI : With full HDMI 2.1 compatibility, this LG TV can handle High Frame Rates for smoother motion, so even the most frantic sporting action is crisp and blur-free.
webOS Smart Platform
LG’s award-winning webOS platform revolutionises how you experience your entertainment. With simple and intuitive content discovery and switching, there’s more entertainment available than ever before. You can stream Sky Movies or Sports through NOW TV, 4K UHD content through Netflix or Amazon Prime Video, the latest movies and TV from Google Play and TalkTalk TV stores, and music from Spotify or YouTube.*
Advanced Voice Control
This Thinq AI TV has Google Assistant Built-In so you can get answers to questions while you`re watching TV. You can also control compatible smart devices, and check your Google photos or Google Calendar on the TV screen (Google sign-in required). Amazon’s Alexa voice assistant, plus Apple Airplay 2 and Homekit compatibility will also be added by a forthcoming firmware update.
This LG TV features Freeview Play. Combining catch-up TV, on-demand services and live television, watching what you want, when you want, is now easier than ever. It’s free from subscription and is compatible with existing broadband services too. Services such as BBC iPlayer, ITV Hub, All 4 and My5 are also available without having to open specific applications. This gives effortless scroll back so you never miss a second of your favourite shows.
Picture on Wall Design
A technological design innovation, the 77" W9 adds less than 6mm to your wallpaper. With all the technology, speakers and connections housed in the separate LG OLED Hub, the screen is free to adorn your wall, making the wallpaper TV a revolutionary way of watching TV.
|Tech Specifications||Accessories Included
Remote Control, Batteries, Manual, Wall Mount
Freeview HD, freesat HD and Freeview Play
H98.9 x W172.1 x D0.596cm
Dimensions With Stand
H98.9 x W172.1 x D0.596cm
Freesat built in
Yes - Built-in Wi-Fi
Number of tuners
4K Ultra HD
4 x HDMI, 3 x USB, 1 x CI Slot, 1 x Ethernet, 1 x Optical
Power Consumption - Annual
Power Consumption - On Mode
Power Consumption - Stand By
3840 x 2160 pixels
Table Top Stand
Viewing angle (horizontal / vertical)
Visible Screen Size (measured diagonally)
Would you like to pay by Finance?
Finance Calculation for your - order
I would like to pay a deposit of -
I would like to pay over months, with the first payment deferred for months
|Interest bearing 24 (19.90000000% APR Representative for 24 months)|
|Interest bearing 36 (19.90000000% APR Representative for 36 months)|
|Interest bearing 48 (19.90000000% APR Representative for 48 months)|
|Buy Now Pay Later 6 (29.80000000% APR Representative for 48 months)|
|Buy Now Pay Later 10 (29.80000000% APR Representative for 48 months)|
|Buy Now Pay Later 12 (29.80000000% APR Representative for 48 months)|
|10 Monthly payments of||-|
|10% APR (representative)|
|Total Amount Payable||-|
Total Amount Payable Includes Deposit Amount.
Representative example: Cash price £1000, Deposit £100, Loan amount £900, 29.8% APR representative, Interest rate 21.37% fixed, 48 monthly repayments of £38.78, Total term of loan agreement 48 months with the first payment deferred for 12 months, Total charge for credit £961.44, Total amount payable £1961.44, £29 early settlement fee fue on all buy now pay later options
The figures shown are an illustration based on the cost of goods. Final details including shipping and discounts where applicable will be displayed on the checkout page.
Credit is provided by Hitachi Personal Finance, a division of Hitachi Capital (UK) PLC authorised and regulated by the Financial Conduct Authority.
James Smith and Son Trading as Smiths TV acts as a credit broker and is authorised and regulated by the Financial Conduct Authority.
IMPORTANT: Hitachi Personal Finance rounds down the monthly payments, which may result in your total amount payable being less than the total cash price.