LG 50UR78006LK 50 inch LED HDR 4K Ultra HD Smart TV with Freeview Play/Freesat HD Black

This LG UR78's 4K Ultra HD resolution means your favourite blockbusters look sharp and vibrant with incredible detail. Its High Dynamic Range (HDR) means more accurate colours, improved brightness levels and a deeper contrast. Those movie monsters just got a lot more menacing. With AI Sound, you'll feel the action all around you. It transforms 2-channel audio into virtual 5.1 surround sound for that movie theatre experience, only without the never-ending trailers. And Filmmaker Mode turns off any picture processing that can make movies look unnatural, so you can enjoy them the way the director intended.

- Game Optimiser fine tunes your settings, so your games look and sound their best and run smoothly – your enemies don't stand a chance
- Its modern, slim design will instantly become the focal point of your room and looks great on the wall or a TV cabinet
- AI Acoustic Tuning uses the mic on your remote to tweak the TV's audio settings based on the size and shape of your room
- Access all your favourite apps like Netflix, Prime Video, Disney+ and loads more via LG's webOS smart platform